BC Ministry of Health – ThinkHealthBC


British Columbia’s new health care plan launched in April of 2012, and the province came to DDB Canada to help communicate the plan. The site incorporated a suite of animated videos that situate the plan within the existing health care context and illuminate how the plan would help.

In an innovative twist, it encouraged BC’s residents to participate in an ongoing discussion about the future of health care in BC, which necessitated the training and preparation of a team of 18 representatives from the Ministry to assist with moderation and monitoring of the fledgling community.

ThinkHealthBC Discussion

Client: BC Ministry of Health

Agency: DDB Canada


Role: Digital Strategist / Moderator Training

View the ThinkHealthBC site.