Subaru WRX STI – Choose Your Own Angle

Looking to demonstrate the performance of the 2011 WRX STI first-hand, Subaru Canada worked with the DDB Canada team to create an interactive YouTube video that allows watchers to switch the camera view on the fly, moving from the dash camera to the bumper cam, clutch cam, and side cam while watching pro rally racer Pat Richard at the wheel.

I was responsible for outlining the outreach strategy, targeting niche automotive forums in Canada as well as top-tier creative and automotive sites with impressive global reach.

Client: Subaru Canada

Agency: DDB Canada

2011

Role: Social Strategist